OUTBACK OPAL TOURS Eye-catching design for A-frame sign (tour company Lightning Ridge - Australia)

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This customer received 55 signage designs from 11 designers. They chose this signage design from senja as the winning design.
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We would need a simple but eye-catching design for our A-frame sign. The size of the sign is 595mm x 895mm. These signs stand on the curbside/outside various reception areas of motels and caravan parks here in Lightning Ridge. The aim is to make people book one of our tours. We have a design from previous years but there is too much info/words on there and it is hard to read. So we would like the new sign to be (quite) different. The base color should be black or dark. We don’t think we want big pictures on the sign but possibly the opal picture can somehow be integrated. This is only a though and not a must and we also are open to suggestion. The background can be one or more colors - solid or possibly different shades of it!?
I will attach an image of our current sign and of the sign of our competitor "Black Opal Tours". We really like their sign and I have attached an image of it. Another image shows how the sign situation currently is. There are some places where only our signs is there but at most places it is in line with others.
We are a small family owned and operated tour operator in the outback of Australia. We are famous for precious black opals (just in case you don’t know but they are not black but very bright and colorful on the facing side:-). This is why most tourists come to Lightning Ridge to see our multi-cultural community, the opal mines and our very rare, precious and world-famous black opal.
Thanks a lot in advance for your interest and for your time to do a design for us here Down Under:-)
Target Market(s)
Grey nomads (pensioner), Families and young couples (oversea travellers)
Industry/Entity Type
Tourism
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our logo and the following info attached on word document.
Nice to have
- Please see description for this:-)
Should not have
- -Too small print
- -too crowded