Modern Retail Coffee Label for established Roastery! 17 years!

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This customer received 60 label designs from 22 designers. They chose this label design from hektorsty as the winning design.
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Label Design Brief
We are looking for a Retail Coffee Bag Label... JUST THE LABEL TO GO ON AN EXISTING BAG. Our current label is provided and our Logo.. we have had the same Red Bags FOREVER so we are looking for a label to compliment that tradition and to be placed on the bags we have used for 17 years.
We have a retail line of bags with locally roasted coffee. Our business has been around 17years and is in need of a design upgrade! We have a red coffee bag and are looking for a sleek modern label. I will attach a file of our label right now so you can see what it looks like. We are just looking for a more modern version. a few inclusions:
Locally Roasted
100% Arabica Coffee
Badger Brother's Coffee
badgerbroscoffee.com
logo
The black label with the red and yellow color label is the old one... the new label should be the White background and black border one...
Target Market(s)
Retail Coffee Consumers
Font styles to use
Other font styles liked:
- use what you think. we are located in SW Wisconsin but ship coffee EVERYWHERE
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Locally Roasted (Platteville,WI)
- 100% Arabica Coffee
- badgerbroscoffee.com
- logo
Nice to have
- Badgers
- "Since 2003"
Should not have
- Any starbucks or big brand themes