New direction requires new logo for experienced financial planner.

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This customer received 347 logo designs from 87 designers. They chose this logo design from ivo_i_ivanov as the winning design.
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Logo Design Brief
I need a new logo for my financial planning firm in Central Ontario. I have recently re-organized my firm to provide exclusively financial advice for a fee. Financial planning is a comprehensive, holisitic process. This concept should be represented in the logo design. The chosen design will communicate strategy and creativity and be colourful - probably blue. It needs to work in all applications: signage, letterhead, business cards, website and social media. I would also consider using Premier Financial Planning (without the Services in the full business name) if it balances your design better.
Target Market(s)
age 40+, professionals, senior executives, families
Industry/Entity Type
Financial Planning
Logo Text
Premier Financial Planning Services
Logo styles of interest
Character Logo
Logo with illustration or character


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a creative element
Should not have
- should not be too fussy nor too corporate,