The Sweat Directory Logo and Style Guide

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This customer received 49 logo designs from 32 designers. They chose this logo design from F.A.M as the winning design.
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Logo Design Brief
Logo Design Brief
We are looking to have a logo designed for our new project along with a style guide.
We are starting an online directory designed to showcase and highlight fitness centers, gyms, personal trainers, and other fitness related resources. This is a national directory and meant to appeal to those looking for local places to workout, play sports, get training, etc.
The style is lively and upbeat while remaining professional and business-friendly.
Current draft website can be found at: https://thesweatdirectory.com
The design should include a graphic element AND text element. The graphic should be able to be displayed without the text and the text should be able to be displayed without the graphic. The design should also be flexible between being displayed either landscape or portrait style.
NOTE: When submitting a sample, please display both the landscape (wide) AND 1:1 ratio (square) to show how you would display the design in either format.
NOTE: This job will require the inclusion of a brand-guide/style guide . If you are unable, or unwilling, to include the needed style-guide for this project, please do not apply.
Target Market(s)
fitness and training centers | personal trainers
Industry/Entity Type
Fitness
Logo Text
The Sweat Directory
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Graphic and Text elements that can be displayed together OR separately.
- Fonts will need to be included in package
- Style Guide for the package to demonstrate use (dos and don't)
Should not have
- We assume that our genders will be split between men and women so the design needs to take into account elements that may be attractive to women and men.