Ingenia Corp. logo design and branding

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This customer received 116 logo designs from 59 designers. They chose this logo design from MT as the winning design.
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Logo Design Brief
new logo for paving company. using pink as a primary color because of their unique pink trucks but not feminine. they are trying to attract a bigger corporate audience. clean stand out logo. used for print work, signage, truck branding and site signage. The image i uploaded is the current logo they want to do away with.
Target Market(s)
construction. corporate.
Industry/Entity Type
Construction Company
Logo Text
Ingenia Corp. paving construction
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- pink in the logo but not too feminine
Nice to have
- a big letter I as the main icon possibly
Should not have
- not cartoon. no characters. clean corporate type logo