• C$150

• 22 designs

• 4 designers

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Packaging Design Brief

Current candy packaging needs to be refreshed and given a more edgy dark look to it. The initial packaging is for a candy company that needs to be a bit less friendly looking, and more dark themed. The idea I have in mind is similar to the current packaging in terms of placements, but I want it to be a dark themed (black/matte grey) with neon blue and pink. similar to being inside a nightclub.

Target Market(s)

19-40

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• text and images from original packaging
  dark themed to make more adult friendly
  usage of neon colours

Nice to have

• on the back have some fruits scattered around
  
  **The main focus shall be on the BOOZY BEAR. and the Qandy bar should be off to the side
  
  **the teddy bear shall be sitting on the letters of Boozy bear
  
  **Use one big "B" when using Boozy bears instead of two "B's"

Should not have

• kid theme

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Files

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