Plant and Beef lovers! Kristinedal redesign

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This customer received 185 logo designs from 53 designers. They chose this logo design from Lykos as the winning design.

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Logo Design Brief

LATEST UPDATE: WE ARE STILL LOOKING FOR THE PERFECT BALANCE BETWEEN MEAT AND PLANT!

AND!

Still with the horns just as the look in the original logo provided.

AND

a icon with OUR FOUNDING FATHER and a PITCHFORK plain no roast on!
We had added photos of the pitchfork.
Could also be a version with the pitch fork alone.

A version of the original logo could be: KRISTINEDAL - Ox- & PlantBURGERS'

Please check the draft under files.

We have increased the winner price with 100 Euro more.

All the best from Jeppe at Kristinedal dk




UPDATE! AGAIN!
Sorry but we have further adjustments.
Loose the horns! After many considerations we have decided to take the horn out of the text.
Please keep the 'Burgers' so the complete text pieces is 'Kristinedal' 'Burgers' 'Since 1978'

We like to see examples of the logo with the font Manhandle.

Add a iconic burger or bulls head/horns.

Give it a last shot!

Thanks :)

Kristinedal is a burger-bar that dates back to 1978 where my granddad for first time cooked his special burgers on the Roskilde County Fair. The beef in the burger was roasted in special big iron owns that he had made. You see him on one of the photos grabbing a roast in the own. My granddad had a farm where he bred topnotch Hereford cattle. One time every year a showed the world his breeding result in the bulls and cows. And one a year the people could buy a burger and taste the fruits of his efforts with the beef qualities. It was prime beef they tastes and stood in lines for hours to get a sample.

The cattle was bred on the farm Kristinedal and grassed along the hills surrounding lake Buresø in Denmark.

Now 45 years after, 3. generation is still cooking beef accordingly to granddads pincipels of giving the people a extraordenary tasting expirence. Now 45 years after well launch open the first full time open Kristinedal Burgerbar!

Not only prime quality beef burgers will be cooked, no.. 3. generation has developed a selection of juicy plantburgers to match the beef. As a customer you can pick from both plant and beef. No need to be strictly to one side. Choose both!

W need a redesign of the original logo: ‘Kristinedal Oxburger’
LINK to Logo-files:
https://drive.google.com/file/d/1s5taBwkSE9g0Tb4krsXG6F-Gh9-MmnHr/view?usp=sharing

Change to: ‘Kristinedal Burgers - since 1978’

Like the T-horn symbolizes cattle, bull and beef. We need a symbol eg. a plant spire to represent the veggie side of our burgers. Could be from the nose ring or another place in the logo. Maybe the ‘Burgers’ could be incorporated in the ring/plant-spire e.g. the G or B.

The text ‘since 1978’ will give a clear understanding of our long history of making quality burgers. This text can be smaller and a bit less in focus.

We like to logo to show granddad as an icon. He was the fouding father of the business and the farm Kristinedal. Eg. KFC use of the colonel.

We like a country look and feel.

Could use photos here provided:
https://drive.google.com/drive/folders/1u5Z1-eEkL6a8Vbj7cpgHnfluqSZuLlo6?usp=sharing

The logo will brand our entry in the permanent burgermarked in Copenhagen - Denmark, with ambition to expand world wide.

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Updates

Welcome all designers! We have a wish for a redesign of our old logo which signals beef and country-style. We want the people who also enjoy veggie burgers to see their craving in our logo. So we both embrace the beef lovers and the plant lovers. We do not see the world as black and white but believe that we all can choose our diet from meat and plant. And we want our long history to be shown in the logo. My grandfather started breeding Hereford cattle in the sixties and in 1975 he opens his first beef-sale at the local county fair - Roskilde Dyrskue. From there we have been on Roskilde Festival, one of the biggest festivals in Europe. So give us your best shot at your ideas for a new logo that embraced a varied burger diet. All the best from Jerry & Jeppe Kristinedal owners
Added Tuesday, July 28, 2020

Hi all designers Thanks for your both creative and stylish designs. We like to see versions where the beef side is clear horns/nosering and the plant side is present and incorporated in the letters and the wholeness, The plants should not take over and become trees ;) Tomorrow we will go through them all and finish the rating og somment on wishes for changes. Please be patient. Allt the best from Kristinedal Management
Added Wednesday, July 29, 2020

Need extra days to review

Need extra days to review

Slow in providing feedback

Slow in providing feedback

Gathering more feedback

Designs look the same

Need extra days to review

Hi all designers We are in the final stage of the project. And yes we know the process has been long on the way from our behalf. Sorry about that. But we have increased the winner fee and also 2. place. Therefore please consider giving the design a shot more. We would really appreciate it :) We look for a design with the original logo untouched just added 'KRISTINEDAL' underneath 'OX & PLANTBURGERS'. or just 'BURGERS' and 'Since 1978' AND an icon of the pitch fork or our my granddad (founding father) with the pitch fork. Keep the original colors dark brown and light brown. THANKS ALOT :)
Added Sunday, September 27, 2020

Target Market(s)

Fastfood buyers in big cities

Logo Text

Kristinedal Burgers - since 1975


Logo styles of interest
Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Serif
Other font styles liked:
  • Manhandle

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Upmarket

Requirements
Must have
  • Horns and plants
Nice to have
  • Like the T-horn symbolizes cattle, bull and beef. We need a symbol eg. a plant spire to represent the veggie side of our burgers. Could be from the nose ring or another place in the logo. Maybe the ‘Burgers’ could be incorporated in the ring/plant-spire e.g. the G or B.

Files
Download all files - 90.5 MB
ZIP
Kristinedal Logo Files
Tuesday, July 28, 2020
ZIP
PDF
PNG
JPG
JPG
JPG
JPG
Draft Sunday, 27 September 2020 15:58:54
Sunday, September 27, 2020
JPG
Payments
1st place
€260
2nd place
€100
Total
€360

Project Deadline
05 Oct 2020 15:28:23 UTC
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