• A$150

• 325 designs

• 71 designers

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Logo Design Brief

Our company produces and distributes unique pet tags designed to reunite lost pets with their owners through geolocation and messaging services. Our logo needs to reflect the following:

1. Text wording to include "PetKey" (company name)

2. Corporate image/logo which could be abstract, play on the words: Pet, Key, Lock, Geolocation, Maps, Arrows, or images of pets (dog), maps, paws etc which easily identifies a "pet" product used to locate and reunite pets, etc

3. The wording "PetKey" and brand image can be incorporated into the complete logo design in the following ways - inside an outlined image, side by side, on top of each other or completely separate to one another.

4. Corporate colours are currently #FFFFFF (White) and #4EABBF (Cyan) but we will require the logo to be produced in a full black version (on white background), and a full white (on black background) as they will be placed on a variety of coloured and/or patterned backgrounds on the pet tag (please see attached photo - IMPORTANT).
Please try and stick to black and white variations.

5. The text part of the logo should be attractive, yet simple, professional, strong, trustworthy, and memorable.

6. The abstract (non worded) part of the logo should be able to work as both SOLID and OUTLINED option as the logo needs to be placed on products which are small (refer to uploaded tag example) but cannot take over too much of the surface area (attachments included - pet tag examples on coloured and patterned backgrounds).

7. The logo must evenly fit within the dimensions of a circle - again they are going in the pet tag. The attached has the text inside the logo; We are happy to see options where the text is either inside the logo, or separate to the logo or both. The use of a "key" or "lock" or "pets" "paw" is not mandatory, and we would like our designer to think outside the box. You have a BLANK CANVAS! :)

'product-example.jpg' and 'product-example-2.jpg' are examples of the product that we are producing - you will see how the LOGO (image) needs to fit within a circle - so it cannot be a "long" brand and the text DOES NOT necessarily need to be INSIDE the logo but we are open to all options as mentioned above -- text and logo above each other, beside each other or separate (refer to 'combined-and-standalone-text-logo.jpg' for a text based logo that can also work as a stand alone logo).

The other files have been renamed to to explain their purpose in the brief and provide some inspiration and some direction.

Target Market(s)

Pet Owners. Those that want to protect their pets.

Industry/Entity Type

Pet Care

Logo Text

PetKey

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Logos must be full white (on black background), or full black (on white background).
  2. Logos must have a solid version (for website, and print) and an outline version (for the pet tag).
  
  3. If the logo is outlined, the text can be inside the outline logo image, beside it or under it.
  
  4. Please remember this logo needs to fit inside a dog tag (images attached) and the surface area cannot be to much as the background needs to be seen - hence the reason for an outline option.

Should not have

• 1. Multiple colours. Must not be too long or to high -- needs to fit in the pet tag.

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Files

Download all files - 1.7 MB