• A$150

• 140 designs

• 68 designers

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Logo Design Brief

You can view the current logo at www.embassy.org.au

We need a total logo redesign as follows:

eMBAssy Design Brief

Company Name: Embassy

What Company/Organisation Does:
Organises and promotes both social and professional development events and activities for current and alumni students from the University of Sydney MBA and EMBA cohorts.

Company/Organisation Bio:
eMBAssy's mission is to build and sustain a valued community to enrich the experience and excellence of the MBA & EMBA programs at the University of Sydney Business School. Our values include:
(let’s discuss what eMBAssy’s values are with rest of the board)

Look and Feel:
Minimal vs Complex - Minimal look and feel that includes not just the wording”embassy” but also a logo/symbol along as well as the wording
Modern vs Classic - it definitely requires a modern look and feel that comes across as a professional organisation. It also needs to reflect a modern educational institution
Playful vs Serious - we think it needs to look corporate and professional
Loud vs Subtle - subtle but distinctive and corporate
Needs to communicate what we are and what we do in 2 seconds

Timing:
This logo needs to be completed within a two week time frame - (insert final deliver deadline here)

Target Market(s)

Target Audience:
Current part-time and full time MBA students age 25-50
Current EMBA students age 35-55
Previous full-time and part-time MBA cohorts - now Alumni age 30-55
Previous EMBA cohorts and Alumni - now aged 40-60

Logo Text

Embassy

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Stylistically it must look corporate and professional
  Font wise we are open to different font types
  We would like to be able to view the logo on both coloured, white and black backgrounds
  
  Look and Feel:
  Minimal vs Complex - Minimal look and feel that includes not just the wording”embassy” but also a logo/symbol along as well as the wording
  Modern vs Classic - it definitely requires a modern look and feel that comes across as a professional organisation. It also needs to reflect a modern educational institution
  Playful vs Serious - we think it needs to look corporate and professional
  Loud vs Subtle - subtle but distinctive and corporate
  Needs to communicate what we are and what we do in 2 seconds

Nice to have

• Styling/Type:
  The logo may include the letter ‘MBA’ capitalised within the wording but it is not a mandatory requirement at this point.
  We are fine with the logo being all capitalised or all lowercase or a combination of both - we would like to view different interpretations

Should not have

• Colour Preferences:
  We are open to colour types except the list of following colours which we do NOT want to be used in the logo at all:
  Pink
  Brown
  Purple
  Yellow

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