• US$400

• 181 designs

• 67 designers

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Logo Design Brief

A LOGO for a non-profit

RIGHT BRAINS for GOOD HEARTS
(capitalization is not necessary) Is a non-profit organization launching in January. It's members are creative professionals with expertise in Coroprate Events and B2B communications - like message strategy, writing, graphics, media, and experiential branding for corporate audiences. They are the....
"RIGHT BRAINS". They donate TIME - not money or goods. That pledge of time is how much they feel they can spare to spend consulting writing or designing creative projects that make a positive change.
"GOOD HEARTS" are the "customers" or recipients of that time. They usually non-profit charities who lack the money or in-house resources to hire outside creative talent to help come up with ideas, designs, staging, and videos to help raise funds and awareness to their cause.
"Great Ideas for Good Causes" is the tagline.
RGBH (for short) Is a volunteer concept which acts very much like a dating app. The creative "RIGHT BRAINS" list their strengths and talents and pledge the amount of time they can commit to in the coming year to work on something that gives back to the community. The "GOOD HEARTS"are then matched with a person - or team of people who can help them for whatever brainstorming or ideation or designs they may need.
The design that will catch our attention must work on white background.

The glyph or icon or visual concept that communicates the connection between the creativity and philanthropy should be clever a clever "aha" and a bit of lightness or fun is desired. It should not in any way look lke stock or clipart.

The typography should be polished and well laid out and - if you took a typography course in art school - think of what would impress the typography instructor.

Target Market(s)

Live Event Creative professionals as members. Not-for-Profit organizations without access or funds to hire outside creative consultation

Industry/Entity Type

Non Profit

Logo Text

RIGHT BRAINS for GOOD HEARTS is the brand and the name........ "Great Ideas for Good Causes" is the tagline. See the uploaded PDF for some initial design direction. The Keith Haring inspired logo was just a placeholder.

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Use an uncommon font

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Awesome typographic treatment that is integrated with the Emblem

Nice to have

• I leave this to the designers discretion

Should not have

• Any other BG than white. Any photography. Anything that looks like it came from a stock image agency

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Files