Math Word Problems Make Your Palms Sweat??
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This customer received 21 landing page designs from 4 designers. They chose this landing page design from pb as the winning design.
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Landing Page Design Brief
I need a landing page for lead magnet download and email capture. Prospects will get here from FB ad. Landing page should be clean, simple and aimed at parents of Algebra 1 students. I will attach logo. Please use logo brand colors and fonts. The final design should be clear, easy to understand with struggling students and parents that don't know how to help. Copy should include: (lead magnet download info:) Word Problem Survival Kit with examples AND solutions, Conquer word problems with a step by step guide written by former teacher and full time math tutor.
Target Market(s)
Parents of struggling high school math/Algebra 1 students
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- address pain points of:
struggling students
word problems causing angst
parents not knowing how to help their child
be clean, simple and easy to see what my message is via copy, images and feel of page
brand colors (ffffff, 5f5e60, 00a99d)and fonts (questrial, glacial indifference and arimo) from attached logo
clear call to action (download the pdf/lead magnet)
Nice to have
- bulleted points, not too wordy but clear message
related images/teens/struggling with math
my headshot if it looks appropriate on page
(I will likely have revisions once I see the first draft)
Should not have
- crowded
hard to read
message hard to decipher
busy
unclear call to action