International stainless steel recycling company needs graphics for wall and desk calendars

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Print Design Brief

We need a graphic / illustration for wall and desk calendars that reflects ELG's identity as the world's leading company for trading, processing and recycling raw materials for the stainless steel industry as well as high-performance materials such as superalloys, titanium and carbon fibers. Our headquarters are in Duisburg. From here our recycling network spans the entire world.
Our corporate philosophy is based on four pillars: responsibility, trust, loyalty and transparency.

For the graphics we have thought about the following in advance: The graphic should include the year 2021, the slogan: 'Close the loop to deliver value' and a QR code to our website and the URL www.elg.de/en-de /. In addition, the following contents would be desired: ELG building, scrap heaps, crane / grab, ship, train / cars, drums with scrap and possibly a truck (photos are attached). In the overall picture these should result in a scrap yard skyline.

The following key data should be considered when creating the graphic: The colors used should be kept in red, white and gray. The font used is Arial or Arial Nova. Our suggestion for the style of the design would be either in the style of a construction drawing, a pattern or rim comic style.

The dimensions of the graphic should be about 34.5 x 21 cm for the wall calendar and about 34 x 11 cm for the desk calendar.

We would like to have it in a modern and clean way. Not to much extras, but one should recognize what is shown in the graphic, a scrap yard. The calendars will be given to our costumers and to our employees, so that it is important that the graphic should represent our identity. If you have any further questions, please contact us via mail: julia.ciensky@elg.de. We are very curious about your creative ideas.

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Target Market(s)

industrial customers

Industry/Entity Type

Recycling


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

ec1f27
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Look and feel

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Bold
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Traditional
Modern
Personable
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Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Possible components of the graphic:
    - Year 2021
    - Slogans: Close the loop to deliver value
    - QR Code to ELG website and URL
    - Sketch of a scrap yard skyline with ELG building, scrap heaps, crane / grab, ship, train / cars, drums with scrap and possibly a truck (photos are attached)

    design features:
    - Keep graphics in red, white and gray if possible
    - Font: Arial or Arial Nova

    measurements:
    - For the wall calendar in the dimensions: approx. 34.5 x 21 cm
    - desk calendar: approx. 34 x 11 cm
Nice to have
  • design features:
    - Sketch of the skyline perhaps in the style of a construction drawing, a pattern or comic style?
Should not have
  • - too much colors

Files
Download all files - 92.3 MB
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ELG Donnerstag, 08 Oktober 2020 07:12:05
Thursday, October 8, 2020