• US$300

• 175 designs

• 75 designers

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Logo Design Brief

I am looking to redesign a logo for an upscale athletic club in Southern California. The name of the club is Westlake Athletic Club. The services offered are tennis, swimming, weight training, cardio vascular machines, yoga and a social space

Here is a description of the club from the website
Against Westlake's most serene waterfront, nestled between quiet mountains, sits one of the most beautiful recreation spots in the Conejo Valley, the Westlake Athletic Club. Whether you seek a competitive tennis match, a friendly game of pickleball, a vigorous swim, a workout in a fully equipped exercise facility or a relaxing soak in a spa, you will find it all in these beautifully landscaped surroundings.

If swimming is what you are looking for, then look no further. Our 6 lane Olympic pool is kept at 80 degrees year round and is scheduled predominately for lap swimming. We offer early morning, lunchtime and evening master's workouts 7 times per week. Swimmers of all levels are welcome. We also offer 3 Water Fitness classes per week that are high intensity cardiovascular workouts.

Our newly renovated fitness center is equipped with state-of-the-art equipment from Technogym. Technogym's Kinesis stations provide 3 dimensional movements that allow the user more freedom of motion while lifting. Our outdoor strength area is geared towards functional training and is equipped with functional trainers, TRX stations, dumbbells, barbells, kettlebells, balance balls and more. Our outdoor cardio area is equipped with elliptical, bikes, rowers and self-powered treadmills. The outdoor cardio pieces are equipped with the Sprint 8 programming which are high intensity interval workouts. The Sprint 8 workouts are only 20 minutes in duration and meant to be done 3 times per week.

In order to engage our members while exercising on the cardio equipment we have outfitted each piece with personal viewing screens. Members can surf the web, watch TV, check e-mails and stay in-touch with friends while exercising. Members also have access to our recently renovated group exercise room. Classes include Yoga, TRX, Resistance Strength and Stretching, Bootcamp and more.

Our mission is to provide the finest club experience, where our priority is your health and well-being.

Target Market(s)

35-65 singles, couples and affluent families

Logo Text

Westlake Athletic Club

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 2020 version of the current logo.

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Files