Centre for Teaching and Learning Logo Design

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Logo Design Brief

The Centre for Teaching and Learning (CTL) at the University of Newcastle, Australia, is a student focused unit that aims to increase both academic teaching and student academic achievement. The Centre is also responsible for the implementation and management of key teaching and learning technologies across the University.

The Centre has recently appointed a new director and is in the process of reinvigorating its image within the University community. We require the development of a new logo that will play a central role in our re-branding strategy. The logo needs to

- Encapsulate our core values of ‘Teaching Excellence, Learning Success’, which is also the Centre’s slogan.
- Be highly identifiable
- Be professional yet simple.
- Be sharp and edgy.
- Incorporate the Centre’s colour of purple #5C2A7F.

Apart from these guidelines, designers will have creative freedom and are encouraged to experiment with their concepts and ideas. We will provide plenty of feedback to guide the development of the most promising designs. We’d prefer the exclusion of apples and trees as these symbols have been exhausted in previous designs.

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Updates

Project Deadline Extended
Reason: Hi all, Due to the many designs submitted I am going to extend the deadline of this project by 10 days. This will enable our team to get together, review the designs and provide feedback. We appreciate everyone's efforts and designs so far. Thanks again
Added Sunday, July 22, 2012

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Hi all,

As so many designs have been submitted it will be very difficult for us to provide feedback to all individual submissions. However, we can provide some general feedback about the designs submitted. Lots of the designs have incorporated the mortarboard graduation hat. While these designs are nice we think it places to great an emphasis on the student component of the work that we do. There needs to be an equal emphasis on teaching development if the learning component is to be represented.

We would also like to remind everyone that we were not keen on designs that incorporated trees or apples. We were also concerned about designs that incorporated profiles of people’s faces. We wish to be inclusive so defining a particular face is not ideal. The CTL is also involved with teaching spaces and technology. So far most of the designs have not really included this aspect. Some of the designs are overly complicated with lots of details. We are after something simpler yet clever in the way it has been put together.

We are particularly impressed by the designs that stand out by using unique designs and colour schemes. Any design that seems to be specifically put together for this project will get our attention. We also like the use of icons that in some situations can be used on their own like the Nike tick.

We hope this feedback will be of value and we greatly appreciate all the effort put into the designs so far.   


Added Wednesday, August 01, 2012

Project Deadline Extended
Reason: Time to consider the feedback provided.
Added Wednesday, August 01, 2012

Industry/Entity Type

University

Logo Text

Centre for Teaching and Learning


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Payments
1st place
A$780
Participation payments x 3
A$40
Total
A$900

Project Deadline
10 Aug 2012 01:37:52 UTC
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