• US$350

• 108 designs

• 24 designers

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Logo Design Brief

We need a logo design for a new leisure-wear clothing company called Free the Sheep (name is subject to change, see alternate names at the bottom).

We create extremely comfortable clothing with fur lining, wool, and we also design oversized garments to create a cozy feel with a unique look (see photos/files section).

Our brand revolves around extremely comfortable clothing that helps people relax and feel less stressed out, while also having a cool aesthetic on the outside. Our goal is to create a brand that is associated with functionality, style, and a strong message/cause relating to anxiety, body image, and overall mental health.

We need an eye-catching logo design that makes the brand easily identifiable. Preferably something easy to spot and interesting/intriguing. We have a temporary sheep logo that we are using as a placeholder - see attached photos, it's copyrighted by someone else already.

The preferred colors are black and white, but red is also acceptable. We are open to other ideas on this, so feel free to experiment.

Free the Sheep is the current brand name, but we have other options we are considering below. You can try one of these names out as well in your logo designs, or even create several designs using these names:
- Cloud Wear
- Creature Comforts
- Creative Comforts
- The Happy Club
- Mellow Days
- Peace of Mind

See the attached photos/files to look at our current logo concepts. You may create your own versions similar to these but not use the actual photos/illustrations in these files - the photos in the files are already copyrighted by others, just used here for conceptual purposes.

FEEL FREE TO REACH OUT IF YOU HAVE ANY QUESTIONS!

Target Market(s)

- Stay at home / work from home people who want comfortable clothes to use regularly
- People with an interest in mental health issues related (but not limited) to stress/anxiety, body image, social anxiety, etc.
- Individuals that want comfy, functional clothing who generally prefer something comfortable to style (the plan is to make this comfy clothing stylish and to build a credible brand that fills this gap).
- Ages 16 to 35 primarily
- Ages over 35 secondary

Industry/Entity Type

Fashion

Logo Text

Free The Sheep - (you can use other names in the description for your designs)

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Glacial Indifference, Josefin Slab, Poriet One, Cormorant, Fredoka One

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - eye catching design
  - related to attributes of the brand
  - easily recognizable and preferably a fun design

Nice to have

• - Simple, sleek design
  - Colors that make the design pop, or just black and white
  - multiple variations with the name of the brand, and just the photo/logo itself with no name

Should not have

• - MUST NOT look juvenile or cliche (example: Spitfire)

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Files

Download all files - 11.5 MB