Defined Digital Logo Refresh 2021

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This customer received 190 logo designs from 86 designers. They chose this logo design from Alex 131 as the winning design.
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Client would like a refreshed clean logo for 2021. Logo should be clean, fresh and creative. They like their D's as infinity, but feel its lacking refinement and is quite heavy in relation to the typeset.
Client will keep to their current color palette - #CAEBF2 | #4A6c7E | #003049 | #A9A9A9 | #000000 | #888888 | #FFFFFF | #EFEFEF | #F9F9F9 | #E83151
Logo type should be san serif and no space age fonts.
See examples of styles that appeal to client.
Updates
Gathering more feedback
Target Market(s)
Small to mid size businesses that are looking to work with a quality digital marketing group
Industry/Entity Type
Digital Marketing
Logo Text
Defined Digital
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must use brand colors - #CAEBF2 | #4A6c7E | #003049 | #A9A9A9 | #000000 | #888888 | #FFFFFF | #EFEFEF | #F9F9F9 | #E83151
Must use only san serif fonts
Logo mark and typography that is high quality, creative, clean and will stand the test of time. Balance is key.
Client would like a logo mark with some depth if icon should lend itself to it.
Nice to have
- Please view defineddigital.com to view current website for a feel of the current brand. Client is will adjust their site as needed to ensure that the logo and site work well together.
Should not have
- Should not have serif fonts or space age type fonts.