• US$300

• 158 designs

• 60 designers

---

Logo Design Brief

I would like a logo design for my new life coaching service called "White Bird Coaching." Underneath this name, I am considering the tagline: "A somatic approach to change for personal and relational flourishing."
I offer a safe, warm, deeply attuned presence that invites people to grow, change, become more alive, and flourish in all aspects of their being. I would like the final design to communicate peace and safety, but also be inspiring and intriguing.
The design I have in mind for the front of a business card is 2 white birds with a brilliant, somewhat intense sky blue background. (The back of the card would be blue text on a white background with the text: Kirsten K Schneider
Transformational Coach
Contact info.)
I do not like logo designs that are mostly abstract. I like ones that look more like real birds, in this case, birds that look at least similar to doves. But I don't want it to look too conventional either.
I would like the logo to include most of the full body of a bird, and not just parts of the birds bodies.
I'm not sure about the exact position of the birds, but I like the idea of them partly facing each other (this is the part that should communicate safe, attuned, embodied presence), but also giving a sense of free flight that represents personal growth. I realize this is a complex, nuanced concept, as in trying to communicate 2 things at once, while also wanting a simple and elegant feel to the end product. I hope this description will stir up creativity for the design,
I will try to give detailed feedback on any designs I receive. There are 2 files attached with a couple of sketches I made. I DO NOT like my designs, so please do not try to copy them. Please submit your own original design.

Target Market(s)

All persons desiring to change and grow.

Industry/Entity Type

Life Coaching

Contact Information for Business Card

Logo and text on the front, name and contact info on the back

Logo Text

White Bird Coaching

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Simplicity and elegance. Soft, warm, feel.

Nice to have

• Something that invites safety, the offering of unconditional love, something inspiring and intriguing. Something that stirs deep in the soul and heart of a person.

Should not have

• Anything superficial, commercial, conventional, trite, or judgmental. Anything gaudy or ostentatious. Not hard, cold.

---

Files

Download all files - 4.2 MB