• NZ$490

• 248 designs

• 105 designers

---

Logo Design Brief

We need a logo design for a new sustainable "Surf & Adventure" company based in New Zealand.

We would like to see a logo/brand that communicates below:

Brand: Stoke Crew
Tagline: chasing swell

Hashs: #stoke_crew #chasingswell #bestoked #surfexplorer #stokecampers #stokecrew @stoke_crew

Who is Stoke Crew

Stoke Crew is a small collective of New Zealand based surfers who are dedicated to responsibly making eco-friendly/sustainable surf exploration wear and products.

Idea behind Stoke Crew

Stoke Crew is a movement. A movement back to surfing, the ocean and living in the moment. As our society runs a hundred miles an hour, Stoke Crew is a reminder to slow things down and get back to places where time stops and where we find exhilaration and happiness doing things we love. Cares and responsibilities are lost in the ocean or while being on adventures. Stoke Crew is a “Surf & Adventure” apparel brand, with purpose-built products for exploring watermen/-women. Our aim is to share an authentic story of those who choose to surf and explore the world.

The passion brand
Stoke Crew is a step bigger than a brand: it’s a culture. Our openness and enthusiasm to live in the moment strike a chord with people, no matter who they are, where they are from, how old or young they are.

Stoke Crew didn’t set out to sell surf and adventure related products, but to celebrate a culture of happiness and living in the present while exploring the beautiful coastlines of world.

General definition STOKE

NOUN - TOP DEFINITION
1. the exhilaration/happiness a person find in something 
2. the confidence gained in skating or surfing

ADJECTIVE - TOP DEFINITION
To be "stoked" is to be completely and intensively enthusiastic, exhilarated, or excited about something. Those who are stoked all of the time know this, being stoked is the epitome of all being . When one is stoked, there is no limit to what one can do.

What S.T.O.K.E. means as an "Acronym" for the us the "CREW":
S ⇒ Surf
T ⇒ Travel
O ⇒ Ocean
K ⇒ K(C)amping
E ⇒ Exploration

Please let us know if you have any questions.

Thanks in advance for being part of creating our passion brand.

The Stoke Crew

Target Market(s)

Persona: Surfer, Watermen, Explorer, Adventurer, Vanlife, Camper, Digital Nomads.
Market: New Zealand, Australia, Europe, North America

Logo Text

Stoke Crew

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• Please see images from companies we draw inspiration.

---

Colors

Designer to choose only greyscale colors for use in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• I have attached some logo designs from companies we draw inspiration.
  Grayscale is preferred.
  Please check below.

Nice to have

• Let the designer choose.
  Depending on the various designs you might include the following info:
  Tagline: "chasing swell"
  Definition: "Surfing & Exploration" or "Surfing & Adventure"
  Location: "Raglan - New Zealand" or "Raglan - NZ"
  Established: "2020"

---

Files

Download all files - 2.3 MB