• US$200

• 72 designs

• 44 designers

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Logo Design Brief

Prepared Meals Co. (PMC) is a manufacturing company producing and packaging meals for a variety of customers. We are a single source end-to-end foodservice solution provider. We are in need of a custom logo for our private label frozen meal product line. We would like to see designs that compliment our company branding subtly with color (navy, red, gray) and possibly subtle font. The design should be simple, clean and modern - appealing to a broad and diverse audience. An opportunity to include a designed box or element to include category sales would also be ideal (The Prepared Kitchen - Heat & Serve; The Prepared Kitchen - Oven Ready; etc).

Our Company Logo is attached.
Sketches of potential logos included. Like the simple layouts and color/text alignment. Looking for something a bit more refined.

PMC Navy: 2766
PMC Red: 206
PMC Gray: 425

Target Market(s)

C-Stores, Retail Grocery, Big Box/Club Stores

Logo Text

The Prepared Kitchen

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Approved name: The Prepared Kitchen ("The" does not need to be weighted the same as "Prepared Kitchen")
  
  Nod/subtle alignment to our company logo - colors and/or fonts (not an exact match)
  
  Simple, modern, clean presentation of fonts
  Use of Navy 2766 - but does not need to be main brand color.
  Color palette ideally 2 colors - can use additional color for category elements

Nice to have

• Tagline: From our kitchen to yours.
  
  Category Add on: add on tag or line to compliment logo mark to identify types of products. (these are not yet defined but will be an add on in the future)
  
  Icon of logo to match (Shortened icon for additional internal branding efforts) (TPK, PK)
  
  Examples:
  
  The Prepared Kitchen - Heat & Serve
  The Prepared Kitchen - Oven Ready
  The Prepared Kitchen - Bowls

Should not have

• Hard to read fonts or overly scripted fonts
  Icons or focus image/design

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Files

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