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Syula - Logo Design for a Supply Chain FinTech
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This customer received 156 logo designs from 65 designers. They chose this logo design from R!CKY as the winning design.
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US$300
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156 designs
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65 designers
Logo Design Brief
It's a FinTech startup that provides supply-chain finance for enterprise corporations to help their suppliers get instant access to liquidity. We provide a win-win-win solution to 3 entities in the mix; corporations, their suppliers, and financiers (banks). The name Syula سيولة is an Arabic word for:
- Liquidity and even cashflow (in financial term)
- Fluidity (physical term)
- Water stream
We would appreciate it if the designer would read about liquidity (in finance) and to look at a simple graph that explains supply-chain finance to get inspired and to understand the relationship between parties. This logo will be shown to corporate financing entities (such as banks and accredited financing institutions), regulators, suppliers and buyers within a variety of sectors such as manufacturers, FMCG, Petrochem, etc.
To learn about the solution we are providing (please do not look at it for logo inspirations) https://www.greensill.com/what-we-do/
Updates
Most of the designers entered into the competition were low quality. Suddenly as of yesterday, submissions got better. I am not sure if they have access to my feedback to individual designers or if they are circulating feedbacks. I am kindly requesting an additional extension for more to submit. Otherwise, whatever is available is barely rated as 4 stars just to show my team some potential. I sincerely appreciate your kind consideration.
Target Market(s)
Enterprise clients: FMCG, petrochemical, manufacturing, and other industrial clients.
Banks
Industry/Entity Type
Financial Service
Logo Text
Syula
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Mark: س or any other concept that capitalizes on the liquidity (in finance) aspect
Font: Must be progressive or a type style that fits a financial technology solution
Nice to have
- Some concept that reinforces the idea of supply chain (as an abstract not a literal chain).
Should not have
- It should not have: basic iconography copied and pasted on the logo. It should not be a meaningless variation of the letter S. It should not have the entire Syula word in Arabic without consideration to font style, golden ratio, or how it all looks.
Please do not use traditional or serif fonts.
