• US$150

• 62 designs

• 25 designers

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Logo Design Brief

We are redesigning our logo for a mental health and wellness company. We provide mental health and wellness services for Black women and communities of color. We offer therapy, wellness programs, and coaching services. We would like a logo that is clean, classic, fresh, and creative. We would like to incorporate an African symbol also known as the adinkra symbol in the logo design. We want a logo design that is powerful but not overpowering. We don't want the logo to overtake the importance of the work we do but want something that can become an iconic and recognizable logo design as we grow. We want the design to communicate strength, wellness, peace, and change. We want our clients to feel calm, empowered, and at peace. The brand name is called SHIFT Your Journey so the logo design and brand name should feel connected.

Attachments, Colors, and Symbols of Interest:
1. We have attached two adinkra symbols of interest. However, we are open to seeing how other adinkra symbols can be combined. Please note that the adinkra symbols have meanings attached to each, so the selection of the symbols should be done with care and the meaning of the symbols should be related to our brand and what it stands for.

2. We have also attached past logo designs we did. This project is a redesign of our past logo design-we are looking for something more creative.

3. We have attached the color palette of interest. We are open to using 3 colors at most. Overall, we want a clean, simple, yet powerful design inspired by the Adinkra symbols that communicates wellness, change, transformation, and peace.

4. We are open to adding the following words under the Brand Name:
Therapy, Wellness, and Coaching.

***Please note: We do not want to see a logo that is typical of Spa and Wellness businesses. We are looking for a clean, fresh, and creative logo that will be able to use across different aspects of our business-from therapy, wellness, to future product lines. The logo should be able to stand on its own and also be able to be part of our brand name: SHIFT Your Journey.

Available for questions and clarifications.

Target Market(s)

Mental health, therapy, wellness, counseling, mental wellness, health and wellness

Industry/Entity Type

Health And Wellness

Logo Text

SHIFT Your Journey

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Take a look at the attachments.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• An Adinkra symbol

Nice to have

• Combining two Adinkra symbols into one

Should not have

• Lotus leaf or flowers; No Yoga pose, No meditation pose

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Files

Download all files - 4.9 MB