Online , Philanthropy based School supply store needs a logo!

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This customer received 35 logo designs from 20 designers. They chose this logo design from Cavender Design as the winning design.
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Logo Design Brief
My company sells school supplies in complete packages for each grade level (up to 6th grade). We use a portion of the profits and partner with different organizations to get school supplies to children that cant afford them, in the U.S and different countries around the world. So we are a online retail store with a much bigger goal than to just make money. We want to help as many kids as we can .
We don't have a tag line yet. One of the possible ones we may use is:
Supply your child and help change another's life.
We have had a few different people try and design a logo and none have been that great. As far as colors the few that did make logo had it in yellow with the letter "i" as a pencil. We weren't a big fan of that cliche' look. It was very bright and had school supplies making up the logo.
One also had smiley faces in the logo, this one was probably our least favorite. Reason being , we want to have a semi serious tone. We want to have fun with it but we felt that this deterred from the goal of helping needy children.
We want it to look professional yet modern, when a customer sees it they remember. I have the files for our old logo if it would help make a better one
I want to give you some creative freedom. If you need anymore info that could help get the best outcome please let me know.
Industry/Entity Type
Store
Logo Text
KiBB
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.