Happy Old Dude logo design project

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This customer received 82 logo designs from 30 designers. They chose this logo design from Arham Hidayat as the winning design.
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Logo Design Brief
The business is called "Happy Old Dude" and the tagline for the business is "Living the Dream". We are an advisory business that helps people plan for their retirement before they get there (our target market is 45 to 60 year olds).
We use a process that doesn't just cover finance, but also other critical lifestyle topics like health, attitude & awareness, purpose and personal connectivity (relationships).
The logo should communicate a brand that provides happiness, adventure and lifestyle fulfilment in retirement. The desire of the target audience is to enjoy life in retirement
A colour palette example of the logo is on the attached file
Target Market(s)
45 to 60 year old male & female
White collar worker or business owner
The desire of the target audience is to enjoy life in retirement
Logo Text
Main title = Happy Old Dude, Tagline = Living the Dream
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo should communicate a brand that provides happiness, adventure and lifestyle fulfilment in retirement.
Should not have
- The logo should not be boring ... that is one of the problems in retirement so I don't want that feeling in my logo