• A$240

• 82 designs

• 30 designers

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Logo Design Brief

The business is called "Happy Old Dude" and the tagline for the business is "Living the Dream". We are an advisory business that helps people plan for their retirement before they get there (our target market is 45 to 60 year olds).

We use a process that doesn't just cover finance, but also other critical lifestyle topics like health, attitude & awareness, purpose and personal connectivity (relationships).

The logo should communicate a brand that provides happiness, adventure and lifestyle fulfilment in retirement. The desire of the target audience is to enjoy life in retirement

A colour palette example of the logo is on the attached file

Target Market(s)

45 to 60 year old male & female
White collar worker or business owner
The desire of the target audience is to enjoy life in retirement

Logo Text

Main title = Happy Old Dude, Tagline = Living the Dream

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should communicate a brand that provides happiness, adventure and lifestyle fulfilment in retirement.

Should not have

• The logo should not be boring ... that is one of the problems in retirement so I don't want that feeling in my logo

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Files

Download all files - 2.5 MB