• US$150

• 33 designs

• 19 designers

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Logo Design Brief

BACKGROUND:
KOYO is a new company that will introduce the first affordably priced MIJ massage chairs (<$4500) without any sacrifice whatsoever to the quality or performance that is synonymous with Japanese designed and engineered products.

TONE:
KOYO (Japanese: 紅葉) is a noun referring to the autumn leaves changing from green to a colorful and beautiful mix. It evokes all that comes with the perfect fall day: the mild weather signaling the break from the summer heat, the glory of nature...The feeling it evokes is of calmness, peace, and comfort. It is a feeling of mildness, a world of beauty, and deeply calming to mind and body.

KEY WORDS:
Calm / Peaceful / Quiet / Well-Made / Well-Engineered / Reliable

SUMMARY:
1) Comfort inspired by the beauty of nature to connect with brand name meaning
a) The logo should convey how the brand name should be pronounced: “koh-yoh”
b) Incorporate 紅葉 in calligraphy
2) Imbued with Authentic Japanese Culture to highlight the quality that comes with Made In Japan products
a) Global brand recognition
b) High-value and functionality
c) All the benefits of a Japanese massage chair (quality, performance, durability)
3) Balance & approachability due to mid-range pricing and equal parts relaxation/therapy
a) 50/50 split of what we call “mind/body” balance
b) Affordable compared to other MIJ massage chairs

Target Market(s)

- In stores: mainly Asian consumers
- Online: All massage chair consumers willing to pay a modest premium for MIJ products

Industry/Entity Type

Massage Therapy

Logo Text

KOYO 紅葉

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Incorporate 紅葉 in calligraphy

Nice to have

• - Some indicators for pronunciation (Correct: "Koh-Yoh")

Should not have

• - "Tourist" Japanese or culturally appropriating imagery ex. Torii Gates