• £110

• 113 designs

• 53 designers

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Logo Design Brief

Company Name:
SilkFlo

Industry:
Digital Automation

What we do:
We're a Saas company that makes it easy for consultants and small-medium businesses to crowdsource processes from employees and choose the right ones to automate, saving time, cost and reducing risk. We are like a CRM for Automation.

The product is a browser-based platform, which customers will be using every day, so needs to be simple, easy on the eye, yet memorable and engaging.

The reasoning behind the name:
SilkFlo. Combination of "Silk" and "Flow". We wanted to make it sound like we make the "process selection" work smooth and easy for customers. As a feature, we collect ideas from employees on what tasks they'd like to automate - webs are made of silk. We also create a community of continuous improvement, where humans and digital robots work together.

Goal:
Our goal is to help companies speed up and scale their automation initiatives.

Target Audience:
Initially, we'd like to target
- Small-medium digital consultancies
- Small-medium businesses (>200 employees)

The things we would like to communicate through our logo:
Creative,
Innovative,
Bold,
Trustworthy.
Fun.

Style:
Silicon Valley Startup, minimal, techy and modern design.

We'd like to include a symbol, which could be used across the website, main admin dashboards, on business cards and for a mobile app.

Colour preferences:
Red, orange and maybe some blue would be nice. Creative, friendly colours that are pleasing to look at.
Needs to also look good in black and white, and greyscale.

Current website is:
https://www.SilkFlo.com/

Competitor websites:
https://www.uipath.com/
https://app.processlenz.com/

We want to look different, something like:
Clickup.com

Target Market(s)

- Small-medium digital consultancies
- Small-medium businesses (>250 employees)

Industry/Entity Type

SaaS

Logo Text

SilkFlo

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Separate icon
  - minimal, simple design
  - Needs to look good in colour, but also greyscale and B&W
  
  Needs to look good on an Admin dashboard:
  https://themewagon.com/wp-content/uploads/2018/03/Ready-Dashboard-feat-Bootstrap-Admin-Dashboard-Template.jpg

Nice to have

• - Icon
  - Nice font (nothing too corporate - we're a startup)
  - Look warm and friendly
  - modern design (overlapping, gradient, abstract)

Should not have

• No generic "SF" logos
  Nothing complicated.