• US$150

• 61 designs

• 23 designers

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Logo Design Brief

We need the logo design of a company called "FUNDACIÓN AXIO". We are a training and education company through a methodology that promotes positive change and transformation with values.

The logo MUST work as follows:
1) Logo and the text "Fundación AXIO"
2) AXIO + logo
3) Just logo

The name of the foundation comes from the word AXIOLOGY, which is the philosophical study of value. It includes questions about the nature and classification of values and about what kinds of things have value. It is intimately connected with various other philosophical fields that crucially depend on the notion of value, like ethics, aesthetics or philosophy.

The courses and training reach our clients through a mobile application, as well as through our website: https://fundacionaxio.org/

The results of positive change and constructive transformation are evaluable and measurable through scientific mathematical and statistical methods. The common denominator of our courses, conferences, workshops, certifications, diagnostics and training programs are values.

We promote morale at work as well as in everyday actions. We seek to eliminate vices of morality inside companies, government, citizens, and students with the tools that we provide and so they turn to the advice of experts through our platform. (App)

The goal of our company is to get people to take informed action, we are managers of positive action.

OBJECTIVES OF AXIO
- Education with values and government with values.
- To accredit and disseminate the efforts that an educational community makes in a systematic and methodological way to comprehensively train its students.

UPDATE:
The CEO of the company has mentioned this "some of the logos are great and some others are ok, all of them are creative but I think that the logo should NOT have sharp corners. Sharp corners made the logo too agresive. The corners in the logo make the logo look aggressive and I also think that the sharp corners give it a feeling or message of coldness in the company. I also like logos that come sampled on white and black background."

Target Market(s)

Government, education, schools, ethics learning, values

Logo Text

AXIO + Fundation (must work logo alone and with text)

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A logo that implies education on values, ethics BUT please do not use the classic and very cliché images such as a teacher or a book.

Nice to have

• Use color psichology as our product is: the way to success, powerful, intelligent, truthful, intellectual, values-based, educational, training corporation and has its own app

Should not have

• Avoid using books and classic and too much used "education" elements such as a book or a teacher.
  
  Our CEO and his team usually discuss and meet everyday at noon, so all submited logos will be evaluated and will get feedback late every day.

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