Fin Wear, outdoor performance and swim/sportswear apparel and shoes for men and women..

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This customer received 242 logo designs from 103 designers. They chose this logo design from Madink Studios as the winning design.
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This logo will not only be used for our website and all other things like that, but also because it is a clothing brand, it be used for our clothing brand. The fin image (not text part of it) will be used on all of our clothing; the label and hangtag as well as on the clothing itself such as the pocket , inner neck, inner placket of shirts, pants, shorts, etc etc. Must be striking and unique. As for the text font of fin, can be all caps, all lower, or combination. I do like the look of retro styles, beachy styles, old world, etc. I have been looking at all types of fonts, sort of prefer a thin block font, but not ruling out a script or more rounded font. The fin image can be behind, in back of, in front of, on top, or part of the text; however you can make it work. I want to keep in spirit with some of the other brands that are similar to what we will be such as: https://www.volcom.com, https://www.rvca.com/, https://www.quiksilver.com/, https://www.billabong.com/, http://chubbiesshorts.com. I noticed that many of these brands have branded themselves to the point of only putting up the image, not the text that goes with it. Have had some ideas that I have attached but just not feeling it with any of those.... website will be http://www.finwear.com
Target Market(s)
Men's (and women's to a lesser extent) surf, beach, swim, casual clothing and shoes
Industry/Entity Type
Clothing Brand
Logo Text
Fin, fin, or FIN
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- I like the RVCA clothing brand font.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have a visually striking fin logo image to go with the text. Will be used for the brand. Should not be serious.
Nice to have
- Professional but Fun that indicates, swim, performance, sportswear, outdoors activities.
Should not have
- Serious or hokie