• US$150

• 28 designs

• 8 designers

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Packaging Design Brief

Label designed for a 12oz beer can for our Altered Minds Altbier brand. Would like to make a slightly altered and updated version of the uploaded image from a 17th century artist - AlchemyofMadness.png. This will be for an altbier brand we will release in 12oz cans. The image will be the primary art work in the center portion of our can designs. (see a samples of some of our other brands IQ and Skal I uploaded). The can labels print on a 3.525"x8" label. I have uploaded images of our logo to be placed at the top center of the art piece and the owl that should be on the bottom right hand corner on the furnace. At the bottom boarder we need to put the brand name and description : Altered Minds * Altbier 4.4%

UPDATE:::
* Fixed the abv... should be 4.4%
* Loaded a mockup and the UPC png file
* Surgeon Generals Warning loaded text in must haves below.

* I would like the art to fill the entire contents of the label with the Akademia Name logo overlaid on top in the center. if you could lighten the background behind the brewery name and beer name/description. See the Altered Minds mockup I just loaded.

I would also like small 1/8" boarder like in the original picture. the following text should be along the side boarders where the seam:
Le Médecin guérissant Phantasie, Mattheus Greuter, 1620
and
Alchemy of Madness

Target Market(s)

Craft Beer consumers

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Font styles to use

Other font styles liked:

• Times New Roman

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Brewery Name logo, Owl logo, beer name, description
  Surgeon General Warming statement, UPC Barcode
  Output needs to be a minimum print quality of 300dpi and fit in the design template I just loaded (12oz can cut lines). Also need a rendering of the label wrapped on the can.
  
  GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

Nice to have

• maybe include some modern images in the smoke plume coming out of the furnace / distillery. like cell phone, laptop, sports car, etc.

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Files

Download all files - 7.2 MB