• US$150

• 51 designs

• 20 designers

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Logo Design Brief

Need:
Design for the Popstar Popsicles brand including a logo and a font that matches with the brand. Popstar popsicles are an all natural, organic popsicle made out of fruits and vegetables that is good for you as well as a cold snack.

Brand Identity:
Popstar Popsicles were developed from a dietary need to get more nutrition without any chemicals in the food. This included pesticides, herbicides and any other chemicals added to food for storage or freshness. The founder of Popstar Popsicles started to sell his creation on the streets of Sedona, Arizona (USA) and found that many people wanted to buy the popsicles and enjoyed them for their unique and natural taste as well as to get vitamins and minerals naturally.

The founder started the business out of a push-cart (see photo) he built himself and this is what regular customers look for each day he is out selling. We would like to incorporate the push cart into the logo, if possible.

Facebook photo/link: https://www.facebook.com/100070468114175/videos/518655049475640/

There are also multiple flavors that will be used on packaging so the logo and words have to work with multiple flavors.

We want the brand to reflect the following:
Healthy
Fun
Portable/On-the-go
High end but accessible
Natural / Organic

Requirements:
Need to be able to use a standard 4 color press labeler
Need to be scalable to a small size on pack (roughly 3 cm x 3 cm or 1.2 in x 1.2 in)
Incorporate the Popstar Popsicles name with Popstar as the 'hero' word
Need a favicon and small logo/icon for the brand for social media
Need all files for digital in jpg, png, etc.

Target Market(s)

Women who want to eat healthy for their family and lifetimes, Men who are into clean eating, Families who are into clean eating, Adults into fitness

Industry/Entity Type

Health Food, Healthy snacking

Logo Text

Popstar Popsicles

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our popsicle does not look like a traditional popsicle but looks like this: https://www.amazon.com/Disposable-Popsicle-Freezer-Healthy-Smoothies/dp/B01MDUDWHH/ref=sr_1_5?dchild=1&keywords=frozip&qid=1627491455&sr=8-5

Nice to have

• Incorporate the cart and maybe the founder. See a picture of him on Facebook at https://www.facebook.com/profile.php?id=100070468114175

Should not have

• A traditional popsicle with a stick. Our popsicles don't have sticks. They are in a package like this one: https://www.facebook.com/profile.php?id=100070468114175

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Files