DatenRettenLeben - We need data freedom in healthcare
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This customer received 57 logo designs from 35 designers. They chose this logo design from Deant as the winning design.
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Logo Design Brief
We are establishing a network of experts, associations and companies in the healthcare sector who want to defend themselves against the unrealistic and unfair data protection requirements in Germany. The network wants to call for a critical discussion about the requirements of data protection in medicine, uncover grievances and work out constructive solutions. The target group of the work are experts, authorities, the press and the public.
Since data protection quickly becomes boring and thus the interest and the reach quickly dwindles, interesting, funny and memorable actions should disrupt the attention to the topic.
The design of the logo should, if possible, create a small appeal so that it gets noticed and gets the message across.
In the appendix is a purely striking example of how we imagine this. However, we need even more aesthetics and a lot more professional design.
We address quite important people in Germany, so that the logo shouldn't be too playful and, despite all the activism, should remain a bit conservative. We like simple, simple shapes. I think a signal color would be good for roll calls.
Target Market(s)
Health industry, experts, authorities, press, patients
Industry/Entity Type
Gesundheit
Logo Text
Daten Retten Leben - DatenRettenLeben.net
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Signal effect
Nice to have
- Clear, easily recognizable writing
Should not have
- Curlicues and playful things