• US$150

• 43 designs

• 29 designers

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Logo Design Brief

Our client, BMA Group is a Human Resources (Staffing / Recruiting / Outsourcing) firm with over 24 years of experience operating in over 20 countries across the Americas and the Caribbean.

One of their core services that forms part of their recruiting and staffing efforts is a comprehensive background check for all candidates that are being evaluated for open positions. (This service is known as Veritas).

For many years, this service was promoted within the brand - but due to several regulations and new internal policies, the client needs to develop and position this service as if it were an independent service(not tied into the BMA Group brand).

The name of this service is Veritas - and we need to develop a logo and graphic identity for it - one that differentiates it from the BMA Group brand - but important that it compliments the BMA brand (that it does no clash with the BMA brand) in design terms. (This would apply to any design elements like font / color schemes, etc

REFERENCES (for typography and color scheme context). We need something that can coexist and compliment the BMA brand, and not clash with it, while maintaining a "look and feel" that presents it as an independent service.

- BMA Group Website: www.bmagroupglobal.com

ADDITIONAL REFERENCES ABOUT VERITAS (Values / feelings to encompass or associate with the Veritas service / brand):
- Confidence and Trust (anyone who passes through the Veritas background check is certified and "worry free".
- Security (same as above)
- Empowerment (having a candidate screened by Veritas should give any company the confidence to move forward and hire the candidate without any doubts or concerns).

Logo Text

VERITAS

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.