• US$100

• 12 designs

• 4 designers

---

Flyer Design Brief

We would like owners of our Peace Tree to be able to display an 11 by 17 poster next to it that explains what it is and what it does. Information about the Peace Tree including a live video feed from one of them can be found at www.reachandteach.com/peacetree The Reach and Teach Peace Tree was designed to ask and hopefully answer the question: "Can a holiday decoration change the world?" Peter Drucker, a guru of business management, is quoted to have said, "If you can't measure it, you can't change it." The lights on this tree are connected to the Internet and blink in response to people talking about peace on Twitter with the hashtag #peace. The lights will twinkle in a special way when anyone tweets with the combined hashtags of #peace #peacetree. So whenever you are feeling a bit down about the state of the world, you can look at a peace tree and be reminded that there are many people working to make the world a better place.

Target Market(s)

Individuals and organizations who purchase and display a peace tree

Industry/Entity Type

Peacemaking, social justice, environmental justice, LGBTQQIA+, Inclusion/Diversity

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• "The Lights on This Peace Tree Respond to the Number of People Tweeting About Peace. #Peace #Peacetree. Share your visions of peace at reachandteach.com/peacetree to light up the world with peace." An eye popping design that clearly communicates what the Peace Tree is and does. A tree with twinkling lights that is warm and inspiring

Nice to have

• The concept of world peace communicated overall

Should not have

• Nothing militaristic or violent

---

Files