• A$120

• 30 designs

• 3 designers

---

Packaging Design Brief

11 Retail Product labels consistent with existing Deli brand. Products made by young Chef with fine dining background. Each product has a fun main name and product subtitle eg. "Late Night Toast" Whisky Orange Marmalade. Products will be displayed on retail shelves, included in Hampers, photographed for online store and social media accounts. We have images of rough desigb concepts but open to other suggestions. Design and label specifications must meet Australian Food Standards.
Labels
15cm x 5cm Trim Line
15.5cm x 5.5cm Bleed Line
CMYK
PDFs with Product nutritional information and specifications included.

Target Market(s)

Women late 20s - 60s, gift buying.

Industry/Entity Type

Hospitality. See www.hampdendeli.com.au Instagram hampden_deli_dining_school

---

Font styles to use

Other font styles liked:

• Roboto or similar for Product Subtitle, Script such as Benedict for main Product name,

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Use product names in the master brief PDF (not individual spec sheets),, Large Deli Logo *file wont upload can send separately*, prominent place name "Kangaroo Valley", Nutrional Information Panel, Details listed on individual PDFs. And all of them to have the QR code on them and a best before small square can hand write in date. I.e 01/22

Nice to have

• Image of the chef cooking on one edge until bleed line. Include QR Code link to online shop if enough space.

---

Files

Download all files - 7.9 MB