New logo design for Laraway Financial Advisors, Inc

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This customer received 284 logo designs from 139 designers. They chose this logo design from mouisrachel as the winning design.
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Logo Design Brief
The founder of Laraway Financial Advisors, Inc (last name is Laraway) has retired and the business would like to transition away from using his name by using "LFA" as their dba name. As a result they are looking for a new logo design for LFA. It's important to keep some consistent elements from their old logo, so if the leaf can be incorporated that would be ideal. If you do a color version they prefer green. They need both a horizontal and a vertical version if possible. The final version should be very professional and classy as they work with some very high end clientele.
Target Market(s)
Primarily people with substantial investment portfolios, those going through a major life change (death of a spouse, divorce etc.)
Industry/Entity Type
Financial and Retirement Planning
Logo Text
"LFA", however would like the option of including their tagline as well "The right partnership makes it possible."
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- No preconceived ideas on font
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The leaf from their current logo if possible, if not we will still consider the design.
Nice to have
- Wide open to your ideas!
Should not have
- Nothing cute or flowery