Design a logo from an existing logo to make it more modern

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This customer received 110 logo designs from 65 designers. They chose this logo design from hamkur as the winning design.
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- Bundled Project 1
Logo Design Brief
I have an existing logo that I’d like re-designed to look more modern. We are an underwater drone company that specialises in the marine industry.
Our Motto is: ‘Explore The Depths’
This shouldn’t be too difficult as we already have a designed working logo, however we want to see what else is out there and to improve it.
Our current website is www.oceanaccess.tech for inspiration and ideas to help your work.
We work providing underwater Remotely Operated Vehicles (ROV’s) to inspect anything underwater we can get to. Provide research, underwater filming, mooring inspections and much more - all listed on our website.
As we have a logo currently, we are after something of higher quality that will last at least 10+ years in style and design so it doesn’t become dated. This means we are going for style. We are going for simplicity and a brand that’s easily recognised and visually describes what we do… We provide access to the ocean and improve peoples safety, operations and save time and money.
We are Australian based but can also work globally.
Ultimately we want a logo that is easy to display on cars, business cards, websites typically that are in a rectangular shape to fit on our website.
Target Market(s)
Marine industry, commercial, private, government, scientific research
Industry/Entity Type
Marine Industry contract services company
Logo Text
Ocean Access Technology
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our company name in it. Blue and white colours, a logo with ocean and either a trident and/or something tech orientated like robotic arm, or a ROV (Underwater Drone)
Nice to have
- Get inventive and creative, perhaps include our motto: ‘Explore The Depths’
Should not have
- Any logo which is to confusing or hard to understand what industry we work (not too busy) in or what we do
Files
Download all files - 2.7 MBPayments
Total
A$180
Project Deadline
23 Jan 2022 07:15:59 UTCProject Upgrades
Bundled project(s)
- offering A$39 business card design to winner