Logo Design for a stylish new Jewellery Brand

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This customer received 145 logo designs from 54 designers. They chose this logo design from ideartery as the winning design.
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We are a new jewellery brand, selling online (yet to launch). The brand is everyday luxury jewellery. Gold, sterling silver and gemstone jewellery for 25-40 year old women who want to self-gift or buy gifts for their girl friends.
Competitors include Astley Clarke, Monica Vinader, Carrie Elizabeth, The White Company, Jo Malone.
We need a business name logo for "SERAPHIYE" for use on the website and on our packaging, that also incorporates an image logo (to use for stickers, stamping where the full business name is not appropriate) - this could be initials or a shape. The origin of the brand name is Greek, so use of the Phi symbol might be nice (but open to other ideas). I have attached an image of the current font in use, and I'm quite happy with it (and the use of upper case), but open to other options.
The final design should be simple and stylish, conveying a sense of luxury.
Core colours are matte navy with silver, so please submit designs with this in mind.
Updates
Gathering more feedback
Target Market(s)
Stylish women with disposable income for self-gifting. Age 25-40
Industry/Entity Type
Luxury Jewellery Retail
Logo Text
Seraphiye
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have the word Seraphiye and an image/icon
Should not have
- This should not be 'tech/industrial' or 'handmade/craft'