• C$250

• 156 designs

• 84 designers

Logo Design Brief

For this project: we need to create a logo and tagline for Tecof, a mainly tea trading company.
Tecof objectives: Exporting locally Kenyan produced and sourced tea to international markets

Branding guidelines:
Preferred Colours: Green, yellow, purple, brown
Font: Should signify - Strong, business, professional, forward thinking
Logo: Should be unique, modern, clean lines, internationally acceptable & translatable
Tone and Image: Professional, Forward thinking, Innovative, Uncluttered, Competent, Strong, solid
Logo design should make audience:
Think: Strong, established business, well-designed, forward thinking, innovative
Feel: Impressed, admiration, proud,
Do: Take notice, take action, respond, look again

Target Market(s)

International Tea Import & Packaging businesses

Industry/Entity Type

Tea, Trading, Export

Logo Text

Tecof Limited

Logo styles of interest

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Font styles to use

Serif

Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• Logo: Should be unique, modern, clean lines, internationally acceptable & translatable

Nice to have

• Logo should be more than just tea leaf and coffee bean. See attached for sister company logos which are very simple, and don't stand out: we want something different, innovative.

Should not have

• Playful or fun look or feel

Files