CH Marine - Boat Builder - Logo
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This customer received 147 logo designs from 72 designers. They chose this logo design from Iris 3 as the winning design.
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Logo Design Brief
We're a well established, small volume, boat builder in the New England area. I'm hoping to adopt a logo that we can use universally within our business.
We're looking for 2 components to this design:
First, there should be a simplistic, almost symbolic, icon to put on the hulls of boats. This should not include any vessel profiles. It might be nice for the symbol to have a way to accept a boat model name within its design i.e. 38, but not absolutely necessary. We're hoping for a readily recognizable logo that will easily direct customers to our company, even if they only catch a quick look at an eye-catching boat cruising by them.
Second, that same symbol should be incorporated into a more detailed logo for a letterhead, apparel, etc.
Our website is: https://www.chmarineyachts.com/
Target Market(s)
High-end, luxury yacht customers
Industry/Entity Type
Boat Building, Marine
Logo Text
CH or CH Marine or Unique/New Logo
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple color scheme - potential monotone
Nice to have
- Nautical reference and traditional styling (our boats have a traditional look)