• A$150

• 112 designs

• 61 designers

---

Logo Design Brief

We require a company logo for a new globally based company.

Company Name: Phydeliter, Inc.
Company Tagline: Protecting Provenance

Background:
Our name, Phydeliter, is derived from Physical and Fidelity.
We secure brands and protect consumers from fakes, forgers, and fraudsters.
Our technology provides provenance authentication for natural goods, such as food and fibres.
We are a business-to-business company. The target audience will be other companies ranging from family farms to the largest agribusiness, food processors, wholesalers, and retailers.

Design Requirement:
Icon & Text
Text consists of our Company Name, and Tagline.
Icon to evoke key themes of nature & security.
SVG and PNG formats as a minimum.
Posture: The logo needs to convey a careful balance of “nature’s bounty” and our “fierce protection” of it. We don’t want anything flashy, err on the side of understated: “Speak softly but carry a big stick”. Less is more. Our producers need to know we have their back. Our consumers want to enjoy the fruits of nature, safely, without fear.
Keywords: Food, Nature, Natural, Farm, Fresh, Sunny, Wholesome, Meat, Beef, Lamb, Seafood, Fish, Lobster, Fidelity, Security, Authenticity, Protection, Safety, Calm, Assured, Confidence, Resolute.
Colors: Could include Blue(sky/sea), Green(fields), Brown (soil), Yellow (sun), no more than 2-4. We would like a logo that works both in color and monochrome.

Logo Text

Phydeliter, or Phydeliter - Protecting Provenance