Branding for The Alcademy, a new crypto bar in Cambridge, UK
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This customer received 26 graphic designs from 10 designers. They chose this graphic design from dariodsgn as the winning design.
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Graphic Design Brief
Take a (very) rough logo design and turn it into something special that can be used at different scales across a wide range of media, including signage for the bar itself.
The logo will be in two parts - the full name of the bar, which is The Alcademy, and a reduced version of the name that will just be the 'A' and something like a superscript that will suggest a chemical/alchemical substance.
The design should be such that it is, at least in its most basic form, either black or white, and can be either standalone or partly transparent so that it can be used as an overlay.
The design should suggest mystery, alchemy and something cryptic.
Target Market(s)
People that like going to bars. Gamers. Crypto currency enthusiasts.
Industry/Entity Type
Hospitality / Gaming
Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I think it would be good if the design looked old fashioned/hand drawn or from an old printing press. As if it came from a 17th Century book on the subject of alchemy.
Nice to have
- The 'A' part of the design could also be depicted on the front of a crypto coin that might be used in the venue.