• US$250

• 87 designs

• 27 designers

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Logo Design Brief

Starting a new medical clinic called Still Point Direct Primary Care. Direct Primary Care (or "DPC") practices are a new type of membership-based cash-only practices that avoid the hassles of insurance, which allows much more time for doctor-patient interaction and face to face care. I selected the name Still Point in reference to an excerpt from a poem by T.S. Eliot called Four Quartets. In Part 2 of the First Quartet ("Burnt Norton"), there is a line that starts with "At the still point of the turning world. Neither flesh nor fleshless;
Neither from nor towards; at the still point, there the dance is..."
I am trying to convey the place of inner peace that can be achieved when health is in balance, and there is no excessive striving but nor are we ignoring health problems. I would like the logo to suggest that psychological place of peace and calm that can serve as a foundation for a prosperous life. In that place of stillness and peace we feel alive and full of energy. Logo would be used for business cards, website, and an outdoor plaque/sign, so the design should be simple enough to be used in a variety of settings.

Logo Text

Still Point Direct Primary Care