• A$260

• 129 designs

• 64 designers

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Logo Design Brief

We need a logo for our business.

We provide professional services (e.g. bookkeeping, accounting, legal, marketing) to childcare/daycare centres.

The overarching business name is:
Early Learning Solutions

Then, we need a logo variation for the individual services:
Early Learning Bookkeeping

Besides the different text (i.e. "Bookkeeping" rather than "Solutions"), the services logos might use a different contrast colour or slightly different icon so each service brand looks unique if we had six services side by side.

We want to come across as friendly, but conservative. Think, bold sans-serif fonts with very subtle round corners.

The colour palette should be conservative, but child-friendly. Perhaps fairly dark blue (I think navy would be too dark) and orange as a contrast. However I'm not attached to this.

Target Market(s)

Childcare/Daycare Centre Owners (small owner-operated businesses)

Industry/Entity Type

Childcare/Daycare Owners

Logo Text

Early Learning Solutions (Umbrella Brand) Early Learning Bookkeeping (Service Brand)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• You must submit an Umbrella Brand Version and Service Brand Version.

Nice to have

• The icon should convey 1) the connection to the childcare industry, and 2) better business performance. https://www.flaticon.com/search/1?word=kindergarten is a good starting point for ideas. e.g. a seesaw (teeter-totter) or toy blocks could convey business growth.

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