Retail Flooring Store in USA needs a logo design

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This customer received 121 logo designs from 61 designers. They chose this logo design from Uhm@design as the winning design.
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We are looking for a brand new logo design that will make or business a success. We are opening tens of thousands of square feet of retail showroom/warehouse to fulfill our customers flooring needs! We are opening our showroom in Houston, Texas in the near future and plan to open in other states too. The design should communicate affordability, quality, reliability and be appealing to a general, large and multicultural customer base, from contractors and installers to Do-It-Yourselfers
Target Market(s)
Contractors, Installers, Do It Yourselfers, Homeowner, Remodelers
Logo Text
We Are Floors
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It shoulfd transmit a feeling of confidence and professionalism with an affordable, approachable look
Nice to have
- Any hints or details resembling flooring products (tiles, planks,
Should not have
- It is not necessary to use any Texas relevant images as we plan to grow in other states