Packaging/hanging backer for @BAY™ No-Pull Dog Harness

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This customer received 59 packaging designs from 12 designers. They chose this packaging design from Emmi as the winning design.
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Packaging Design Brief
Product measures 1.25” x 13” (33cm x 3.8cm)
Looking for hang packaging for dog harness. Possibly a backer board. Need extra room on packaging for instructions/customer education as this product is not self-explanatory. Would like packaging art to fit with my brand/website. Examples are given in attached files and the website is: www.atbaystore.com.
The goal is to be bright and eye catching, while inducing some trust. Backer board is suggested, but not required. Would also be interested in a clear plastic box, or paper tube. Would like to not be overly wasteful with packaging.
Target Market(s)
Dog Owners.
Industry/Entity Type
Pet Products: Harnesses/collars/leashes
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Room for easy customer education on the front of the package. Must be able to be hung in the store.
Nice to have
- I would like to be able to create packaging for other lines of harnesses by just changing the colors. Would like a similar feel to design of website www.atbaystore.com. Smaller/less packaging would better and it’s ok if the harness hangs off the bottom if creating a backer.