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Logo Design Brief

I am in the horse racing industry. I have a logo but want it simplified. I have my main colour which is cerise (#de0066) and I want it to be the main feature colour. This is the colour of my jockey silks.

My current logo consists of the company name, NXG, and abstract horses head.

I want my logo simplified with
- the main feature being the 'X' in NXG. Main text "NXG" and sub text "Racing"
- I don’t have to have a reference or image of a horse
- needs to be printed on caps and shirts

I have attached my current logo and picture of my jockey silks/colours. My web site is www.nxgracing.com.au

Target Market(s)

Horse Racing Industry. Age 30-60

Industry/Entity Type

Horse Racing Industry

Logo Text

NXG Racing

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Main text "NXG" and the "X" must be the standout letter. The text "Racing" less significant in design. Main colour must be Cerise (#DE0066). Easily recognizable is a must have

Nice to have

• Main text NXG with standout letter X. Be good to link/merge Racing with NXG somehow.

Should not have

• Must not be complicated or busy

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Files

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