• US$300

• 88 designs

• 25 designers

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Logo Design Brief

We make very flavorful, but not extremely hot, hot sauce. We really like our current logo (see 2 versions attached), but we don't own exclusive rights to the main part of our logo which is a dog with a jackhammer (an image we purchased online). As we are growing, we are looking to create a logo which is uniquely ours.

We like the idea of a cute cartoon dog appearing to jackhammer the flavor out of a pepper. We favor caricatures of a great dane, boxer, pitbull or bull dog. We are open to other animals (perhaps a fun lizard?), but we do really like dogs. Also, the pepper will differ based on which flavor of our sauce the label is on. So we need to be able to easily swipe that out via Adobe Illustrator....Since creating this description, I have uploaded some addition photos. These include:
- our dog's face - perhaps a caricature of him would work
- another large dog for another example of what we like
-2 pictures of our chameleon. If we swap the dog with a chameleon, it might just hit the spot! With a suit...with his tongue sticking out a little.....maybe his tail wrapping around the logo somehow....

Industry/Entity Type

Food

Logo Text

We can add the text ourselves, or feel free to add " Hammajack"

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Berlin Sans

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A jackhammer, an animal

Nice to have

• The jackhammer is being used to get sauce out of a pepper or to crack the pepper open but the pepper should be slightly cracked open, not have dry-looking cracks in in. A flame or flames inn the background would be good.

Should not have

• Nothing that implies the sauce is painfully hot

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Files