Tweak new hot sauce logo design
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This customer received 20 logo designs from 7 designers. They chose this logo design from H-H Arts as the winning design.
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Logo Design Brief
I recently purchased a logo for my hot sauce business (see attached ai & eps files). It includes a bulldog jackhammering into a pepper with flames behind him. I would like the following changes:
Make his expression more pleasant / approachable and yet determined by
1) opening his eyes more
2) raising the left eyebrow (left of the file, not the dog's left)
3) having his tongue stick out to the left of his nose (either covering the existing tooth, or between the tooth and the nose if it can fit). I've posted a few pictures that demonstrate the feel that I am going for with the tongue. The first tongue example is probably too small. The other 3 are more like what I'm looking for.
4) replace the flames with the flames in the separate AI file I have attached
5) Give him a smirk / slight smile on one or both sides of his mouth (both might be too much)
6) Perk up one of his ears maybe 33% - 50%
I've attached Adobe Illustrator files. I'm not sure if those are usable. I've also attached a jpg or one and pdf of the other in case the AI files aren't sufficient.
Industry/Entity Type
Food
Logo Text
Same as it says now
Logo styles of interest
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Ideally the bottom of the flames would begin about mid-way behind the pepper.