New Breast Pump Company, shaking up industry

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This customer received 298 logo designs from 156 designers. They chose this logo design from AAZ_Studio as the winning design.
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Logo Design Brief
We are a new breast pump company based in Charlotte, NC. We've developed a really cool new pump for working moms to have a much easier time working and pumping. I would love to see simplistic designs that are either black and white, or black, white, and a neutral color like tan. Want a similar feel you get when you look at Honest Co. (pic attached) I also would like some options that depict a celtic motherhood knot.
Target Market(s)
working moms, any moms who intend to breast feed, new dads who want to support their partners
Industry/Entity Type
baby, retail
Logo Text
Happiest Momma
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- Rounded version of Gotham Bold
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- black and white motif, can add neutral colors, must have name Happiest Momma
Nice to have
- I'd love to have it feel whimsical and effortless
Should not have
- No images of moms, babies