Coffee roastery in need of two different logo designs
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This customer received 48 logo designs from 25 designers. They chose this logo design from Sergio Coelho as the winning design.
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Logo Design Brief
Startup coffee roastery with a Norwegian national market focus on B2B customers.
1. In The Making / Build your brand / is our official name and slogan. This will be used in various marketing online and support our product lines offering custom made design coffee bags for our customers as well as seasonal gift packs by B2B customers towards their staff.
2. FjordRoast / is one product line that will be used locally as well as toward our smaller B2B customers not having big enough volume to create their own design. Further it will be marketed towards tourist industry. Preferably a "viking" feel to the design. No use of nordic mythology.
With B2B we refer to companies that are interested to buy gifts to their staff, namely coffee gifts. Note that we will not supply coffee shops. Thus, our main logo, In The Making, need to appeal to big corporate companies insinuating trust, quality, sustainability - the last one being the most important. We will for instance use biogradeable coffee bags for all our product lines.
In addition to these two designs, we are looking for a long term design partner for our coffee bags and other packaging products. Top designers will be considered, please add information on which services you provide.
Logo Text
In The Making / Build your brand - FjordRoast
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.