Logo and imagergy design for new start-up offering town planning services in remote AUS.

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This customer received 43 logo designs from 19 designers. They chose this logo design from Modeform as the winning design.
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Scope for designer
Use my image boards for inspiration to design logos. Images are divided into photo folders, the titles are self-explanatory. Follow the links in the PDF brief.
The design must show strength, trust, and reliability, balanced with
Reflect local context. Remote location, an old town, and different cultures. Kalgoorlie AUS.
Modern outback minimalist design that tries to capture my personality (use image boards to assist).
Incorporate color as the designer sees fit. Try to reflect personality.
Target Market(s)
land developers, property investors, government agencies,
Industry/Entity Type
land development and construction/project management
Logo Text
"Halse "/ strategy / support / solutions
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- "Halse" is emphasied over accompanying text. Location 'Kalgoorlie' is unquiuely woven into design r
Nice to have
- Use of colours encouraged and images to enhance logo supported but not essential.
Should not have
- efraining from using strereotypical images i.e. from Kalgoorlie or construction